Evening pause: two bikes, bench, leafy tree

Financial Wellness Reimagined

Simplified, integrated way to empower customers and employees to plan, simulate, and make smarter decisions via super app.

Smartphone welcome page featuring three smiling portraits

Financial Wellness Reimagined

Simplified, integrated way to empower customers and employees to plan, simulate, and make smarter decisions via super app.

Smartphone welcome page featuring three smiling portraits

What We Do

A B2B platform with a new approach to help 100 million people build stronger financial lives. Machine learning-powered, new gamified tools, and human-centered design brings decision support to all major life events and at every life stage.

Smartphone displaying retirement plan balance chart

What We Do

A B2B platform with a new approach to help 100 million people build stronger financial lives. Machine learning-powered, new gamified tools, and human-centered design brings decision support to all major life events and at every life stage.

Smartphone screen showing retirement savings graph
Couple talking on bench beneath tree

Product Features

Three people with Connect, Protect, Grow banners
Mobile budgeting app spending dashboard with gauge

CONNECT

with where you are in life

Get organized and understand where you are. Link your accounts in one place. Simple snapshots of your financial life.

  • Dashboards
  • Nudget/Budget
  • Vault
  • Notebook

PROTECT

your future with a plan

Prioritize and make better decisions with intuitive, interactive and game-like planning tools. AI-based insights and hacks. Life planning made simple from college to retirement tools for every life stage.

  • Hacks/Life Events
  • Playlist/Simulation
  • Planner/Cashflow
Retirement cashflow planner graph on phone
Mobile app investments dashboard showing growth chart

GROW

with solutions to support your life

Understanding the basics of investing, risk, asset allocation and the impact of fees. Build loyalty through tailored interactions and relevant solutions.

  • Portfolio
  • Market Insights
  • Risk Simulations
  • Insurance Quotes
  • Retirement
  • Solutions Portal

Learn From
Someone Like Me

Choose a Profile and Learn from Someone Like Me

  • Planning made simple:
    Retirement, buy a house or a car, budget, savings, debt, investments.
  • Admin portal to customize profiles to match any segmentation for employees or customers.
Mobile app profile screen showing smiling woman

CONNECT
with where you are in life

Get organized and understand where you are. Link your accounts in one place. Simple snapshots of your financial life.

  • Dashboards
  • Nudget/Budget
  • Vault
  • Notebook
Sunset silhouettes: couple and jogger with dog
iPhone screen with needs spending gauge

PROTECT
your future with a plan

Prioritize and make better decisions with intuitive, interactive and game-like planning tools. AI-based insights and hacks. Life planning made simple from college to retirement tools for every life stage.

  • Hacks/Life Events
  • Playlist/Simulation
  • Planner/Cashflow
Silhouetted family walking under tree at sunset
Retirement cashflow planner graph on phone

GROW
with solutions to support your life

Understanding the basics of investing, risk, asset allocation and the impact of fees. Build loyalty through tailored interactions and relevant solutions.

  • Portfolio
  • Market Insights
  • Risk Simulations
  • Insurance Quotes
  • Retirement
  • Solutions Portal
Silhouetted family walking under large tree
Mobile investment app dashboard showing growth chart

Learn From
Someone Like Me

Choose a Profile and Learn from Someone Like Me

  • Planning made simple:
    Retirement, buy a house or a car, budget, savings, debt, investments.
  • Admin portal to customize profiles to match any segmentation for employees or customers.
Silhouetted runners beneath leaning palm at sunset
Mobile app profile picker showing Rosa, recent graduate

ENTERPRISE BENEFITS

Scalable SaaS/PaaS per-member pricing

Six app tiles for financial advisory tools
  • Customizable white/gray label
  • Flexible API access for enterprise applications and members
  • Seamless customer engagement integration layer
  • Backend for Frontend (BFF)

PARTNERSHIP BENEFITS

Data to Drive Engagement,
Loyalty, and Commerce

Financial dashboard app interface showing analytics
  • Customizable reports and rich meta data
  • Reports on financial health/other relationships
  • Transactions and bill payment
  • Financial goals
  • Cashflow for underwriting
  • Dynamic marketplace

ENTERPRISE BENEFITS
Scalable SaaS/PaaS
per-member pricing

Silhouettes of a surfer and two walkers
Six app tiles for financial advisory tools
  • Customizable white/gray label
  • Flexible API access for enterprise applications and members
  • Seamless customer engagement integration layer
  • Backend for Frontend (BFF)

PARTNERSHIP BENEFITS
Data to Drive Engagement,
Loyalty, and Commerce

Parent steadying child's bicycle by large tree
Financial dashboard app interface showing analytics
  • Customizable reports
    and rich meta data
  • Reports on financial health/other relationships
  • Transactions and bill payment
  • Financial goals
  • Cashflow for underwriting
  • Dynamic marketplace

Trusted Partners

ABOUT US

Smiling woman seated at modern office desk

MISSION-LED, FEMALE-FOUNDED

EqualFuture is a San Francisco-based FinTech company founded by Joyce Phillips with a mission to help everyone have a shot at an “equal future” by making better financial decisions.

Joyce brings significant global financial expertise to EqualFuture, previously holding executive leadership roles with some of the world’s most iconic corporate brands, including GE, Citigroup, AIG, Australia and New Zealand (ANZ) Banking Group. An award-winning leader, innovator, and marketer, Joyce is passionate about FinTech and pioneered the early use of artificial intelligence and machine-learning technology in financial services. She is fiercely dedicated to providing consumers with greater access to well designed, inclusive financial solutions.

Through EqualFuture, she is focused on helping more individuals achieve financial wellness and live more satisfying, richer lives.